There was no epiphany, no ‘aha’ moment and no single malt-fuelled decision. There was just one guiding emotion - the strong urge to set up a viable business of our own which would also reflect our outlook towards life. In a process which was to last three long months, we started with a modest basket of ideas. Some ideas were killed by cold logic at a fairly initial stage whereas some ideas turned out to be resolute survivors. Armed with these survivors, we worked our way ahead with calculations, projections, research and ground-level information collection. At the end of this exercise, one idea survived. An idea that married romance and rationale. Smiledrive.in was to be India’s first social commerce site, where part of the proceeds of every product sold was to help a social cause. Thus, in June 2012, smiledrive.in was born - an online destination where one could pick up products rarely found in the nearby gift and stationery shops and contribute automatically to a social cause.
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